Recent Work: Seventh Generation

 
Transient

I've been buying Seventh Generation products for years so I was pretty darn excited when I got the call (thank you Katrina and Brian!) to write some social media content for two of their Facebook campaigns.

You know Seventh Generation, right? Maybe you’ve bought their toilet paper, laundry detergent or baby wipes. It’s a Vermont-based company that makes earth-friendly products.

What you may not know is how they got their name. It comes from an ancient Iroquois law that says, “In our every deliberation, we must consider the impact of our decisions on the next seven generations.” 

Considering many companies tend to think quarter to quarter, it’s both astonishing and courageous that the team at Seventh Generation is considering their impact hundreds of years into the future. HUNDREDS OF YEARS.

Now that’s what corporate responsibility looks like. {Hat tip}.